Persuasive advertising : evidence-based principles by J Scott Armstrong

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TextLanguage: English Publication details: New York: Palgrave Macmillan 2010Description: xii, 386p., app., glos., ref., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.1 ARM (Browse shelf(Opens below))	Available	11073

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