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Media in advertising by Roger Barton

By:

Barton, Roger

Material type: Text

TextLanguage: English Publication details: New York: McGraw-Hill Book Company 1964Edition: 1st edDescription: vii, 559p., app., ind. 24 cm x 20 cmSubject(s):

advertising
automation
business publication
direct mail
international advertising
magazine
measuring expenditure
media planning
media research
newspaper
organisation operation and relation of advertisers and agency
outdoor
radio
television

DDC classification:

659.13 BAR

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.13 BAR (Browse shelf(Opens below))		Available		52
Books	KEIC	659.13 BAR (Browse shelf(Opens below))		Available		53

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