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Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by
  • Bearden, Willam O
  • Mobley, Mary F
  • Netemeyer, Richard G
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd.
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA.

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2.
Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley by
  • Bearden, Willam O
  • Mobley, Mary F
  • Netemeyer, Richard G
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1993
Availability: Items available for loan: KEIC (1)Call number: 658.83 BEA.

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