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Brand medicine : the role of branding in the pharmaceutical industry

By: Contributor(s): Material type: TextTextPublication details: New York: Palgrave, 2001.Description: xxvi, 308p., app., ind. 24 cm x 16 cmISBN:
  • 0333930983
Subject(s): DDC classification:
  • 658.827 BRA
List(s) this item appears in: Brands & Branding Books
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Item type Current library Call number Status Barcode
Books KEIC 658.827 BRA (Browse shelf(Opens below)) Available 3592

2001-06-28

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