The mental world of brands : mind, memory and brand success by Giep Franzen and Margot Bouwman forward by Wendy Gordan

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Material type: Text

TextLanguage: English Publication details: Oxfordshire: World Advertising Research Centre 2001Description: xix, 466p., app., bib., ind. 24 cm x 17 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 FRA (Browse shelf(Opens below))	Available	11978
Books	KEIC	658.827 FRA (Browse shelf(Opens below))	Available	4397

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