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Tourism marketing by Manjula Chaudhary
Material type:
TextLanguage: English Publication details: New Delhi: Oxford University Press 2010Description: xvi, 286p., ind. 24 cm x 18 cmISBN: - 9780198066309
- competitive tourism marketing strategies
- demand forecasting
- distribution
- market competition
- market segmentation
- marketing management information system
- marketing mix
- people in tourism
- physical evidence
- positioning
- pricing
- promotion
- targeting
- technology
- tourism marketing
- tourism marketing environment
- tourism product
- tourist behaviour
- 658.809647 CHA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.809647 CHA (Browse shelf(Opens below)) | Available | 9245 |
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