Advertising its role in modern marketing by Dean M. Krugman, Leonard N. Reid and Watson S. Dunn

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TextLanguage: English Publication details: Texas: Dryden Press 1994Edition: 8th edDescription: xxv, 617p., ind. 29 cm x 22 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	659.1 KRU (Browse shelf(Opens below))		Available		796

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