The seven principles of digital business strategy

By:

McKeown, Niall

Contributor(s):

Series: Digital and social media marketing and advertising collectionPublication details: New York: Business Expert Press, 2017.Description: xxviii, 128p., ind., 23 cm X 15 cmISBN:

9781631570339

Subject(s):

-- business planning -- case studies -- communication technological innovations -- information technology -- marketing innovations -- social media economic aspects

DDC classification:

658.872

List(s) this item appears in: New Arrivals 18 Nov 2024

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.872 MCK (Browse shelf(Opens below))		Available		23641

Recommended by: Viral Nagori

Content:

1. Digital business strategy
2. An introduction to the seven principles of digital business strategy
3. The first principle of digital business strategy: know yourself
4. The second principle of digital business strategy: know your customer
5. The third principle of digital business strategy: competition
6. The fifth principle of digital business strategy: current position
7. The sixth principle of digital business strategy: engine of growth
8. The fourth principle of digital business strategy: resources
9. The seventh principle of digital business strategy: tactics
10. Conclusion

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