DAGMAR : defining advertising goals for measured advertising results by Solomon Dutka

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Material type: Text

TextLanguage: English Publication details: Lincolnwood: NTC Business Books 1995Edition: 2nd edDescription: xii, 129p. 23 cm x 16 cmISBN:

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List(s) this item appears in: Advertising Books

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.11 DUT (Browse shelf(Opens below))	Available	1841

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