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Promotion in the merchandising environment by Kristen K. Swanson and Judith C. Everett
Material type:
TextLanguage: English Publication details: New York: Fairchild Publications 2007Edition: 2nd edDescription: xxi, 538p., glo., ind. 26 cm x 21 cmISBN: - 9781563675515
- advertising
- broadcast media cost
- budgets
- commercial
- communication
- consumer behavior
- creative development
- direct marketing
- ethical concern
- fashion merchandising
- fashion shows
- IMC
- integrated marketing communication
- interactive media
- magazines
- market segmentation
- marketing
- measuring media
- media
- media planning
- media vehicles
- newspapers
- personal selling
- personnel
- planning
- print media
- promotion mix
- promotion organization
- public relation
- radio
- role
- sales promotion
- social impact
- structure
- support madia
- tools
- visual merchandising
- 687.0688 SWA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 687.0688 SWA (Browse shelf(Opens below)) | Available | 8099 |
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