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Balanced brand : how to balance the stakeholder forces that can make or break your business by John Foley with Julie Kendrick

By: Contributor(s): Material type: TextTextLanguage: English Publication details: San Francisco: Jossey-Bass 2006Description: xv, 187p., notes, glos., ind. 24 cm x 16 cmISBN:
  • 0787983098
Subject(s): DDC classification:
  • 658.827 FOL
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Item type Current library Call number Status Barcode
Books KEIC 658.827 FOL (Browse shelf(Opens below)) Available 6053

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