APA
Moskowitz H. R., Gofman A., . (2007). Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman. Delhi: Pearson Education South Asia.
Chicago
Moskowitz Howard R, Gofman Alex, . 2007. Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman. Delhi: Pearson Education South Asia.
Harvard
Moskowitz H. R., Gofman A., . (2007). Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman. Delhi: Pearson Education South Asia.
MLA
Moskowitz Howard R, Gofman Alex, . Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman. Delhi: Pearson Education South Asia. 2007.