MKTG : a south-Asian perspective
Material type:
TextPublication details: New Delhi, Cengage Learning: 2012.Description: XVII., 671p., ind., 27 cm X 21 cmISBN: - 9788131517086
- 658.8 LAM
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 RAM (Browse shelf(Opens below)) | Available | 23911 |
Donated by : Student
Summary: "This innovative book will motivate and stimulate your ability to recognize the extent to which marketing principles play an important role in the daily and professional aspects of your life."
1. The World of Marketing: 1. Marketing Overview
2. Strategic Planning to Generate Competitive Advantage
3. Ethics and Social Responsibility
4. The Marketing Environment
5. Developing a Global Vision
pt. 2. Analyzing Market Opportunities: 6. Consumer Decision-Making
7. Business Marketing
8. Segmentation and Target Markets
9. Market Research
3. Product Decisions: 10. Product Concepts
11. Product Development and Management
12. Marketing in Services and Nonprofit Organizations
4. Distribution Decisions: 13. Supply Chain and Marketing Channel Management
14. Retailing
5. Promotion and Communication Strategies: 15. Marketing Communications
16. Advertising, Public Relations, and Sales Promotion
17. Personal Selling and Sales Management
18. Marketing and Social Media
6. Pricing Decisions: 19. Pricing Concepts
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