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The complete guide to infomercial marketing by Timothy R. Hawthrone
Material type:
TextLanguage: English Publication details: Chicago: NTC Business Books 1997Description: xvi, 319p., ind. 24 cm x 19 cmISBN: - 0844234451
- after marketing
- buing and analysis
- creative components
- determining product viability
- financial realities
- fulfillment and packaging
- future of infomercials
- history
- inbound telemarketing
- infomercials strategies
- media planning
- NIMA international regulatory issues
- producing an infomercial
- target audience
- 659.143 HAW
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.143 HAW (Browse shelf(Opens below)) | Available | 8520 |
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