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PR strategy and application : managing influence by W. Timothy Coombs and Sherry J. Holladay
Material type:
TextLanguage: English Publication details: Chichester: Willey Blackwell Publication Ltd. 2010Description: viii, 358p., ind., ref. 24 cm x 19 cmISBN: - 9781405144087
- corporate social responsibility
- crisis communication
- ethically challenged
- issues management
- media relations
- online
- public relations
- public relations as activism
- public relations contested
- public relations goes international
- reputation management
- risk communication
- social marketing
- strategic communication
- 659.2 COO
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.2 COO (Browse shelf(Opens below)) | Available | 9289 |
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