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	1.	Image from Amazon.com	How brands become icons : the principles of cultural branding by Douglas B. Holt by Holt, Douglas B Material type: Text Language: English Publication details: Boston: Harvard Business School Publishing 2003 Availability: Items available for loan: KEIC (1)Call number: 658.827 HOL. Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Cultural strategy : using innovative ideologies to build breakthrough brands by Douglas Holt and Douglas Cameron by Holt, Douglas Cameron, Douglas Material type: Text Language: English Publication details: New York: Oxford University Press 2010 Availability: Items available for loan: KEIC (1)Call number: 658.827 HOL . Lists: Brands & Branding Books. Place hold Save to lists Add to cart (remove)