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The customer loyalty solution : what works and what doesn't in customer loyalty programs by Arthur Middleton Hughes
Material type:
TextLanguage: English Publication details: New York: McGraw Hill 2003Description: xix, 364p., ind. 24 cm x 16 cmISBN: - 0071363661
- communication power
- computing lifetime value
- customer loyalty programs
- customer response
- customer services
- database marketing
- database marketing work catalogers
- farewell to the reader
- finding loyal customers
- management
- marketing to customer segments
- mirage of CRM
- profile marketing
- selling on the web
- 658.84 HUG
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.84 HUG (Browse shelf(Opens below)) | Available | 5006 |
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