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Strategic marketing : creating competitive advantage by Douglas West, John Ford and Essam Ibrahim
Material type:
TextLanguage: English Publication details: New York: Oxford University Press, Inc. 2010Edition: 2nd edDescription: xxvi, 585p., ind. 24 cm x18 cmISBN: - 9780199642601
- branding strategies
- e-marketing strategies
- environmental and internal analysis
- marketing communications
- marketing decision making
- marketing management
- marketing strategy
- overview and strategy blueprint
- pricing and distribution
- product innovation and development strategies
- relational and sustainability strategies
- segmentation, targeting and positioning strategies
- service marketing strategies
- social and ethical strategies
- strategic marketing decisions, choices and mistakes
- strategy implementation, control and metrics
- 658.8101 WES
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | KEIC | 658.8101 WES (Browse shelf(Opens below)) | Available | 10099 |
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