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1.
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising by Joseph Jaffe by
  • Jaffe, Joseph
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 659.1 JAF.

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2.
Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership by Joseph Jaffe by
  • Jaffe, Joseph
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley and Sons, Inc. 2008
Availability: Items available for loan: KEIC (1)Call number: 658.8343 JAF.

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