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	1.	When ads work : new proof that advertising triggers sales by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1995 Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ... Place hold Add to cart (remove)
	2.	What's in brand : building brand equity through advertising by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Co.Ltd. 1998 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON , ... Place hold Add to cart (remove)
	3.	Behind powerful brands : from strategy to campaign by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2000 Availability: Items available for loan: KEIC (2)Call number: 659.113 JON, ... Place hold Add to cart (remove)
	4.	What's in a brand ? by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1986 Availability: Items available for loan: KEIC (3)Call number: 658.8348 JON, ... Place hold Add to cart (remove)
	5.	Does it pay to advertise ? : cases illustrating successful brand advertising by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1989 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Add to cart (remove)
	6.	No cover image available How much is enough ? : getting the most from your advertising dollar by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New York: Lexington Books 1992 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Add to cart (remove)
	7.	Advertising organizations and publications : a resource guide by Jones, John Philip (ed.) Material type: Text Publication details: New Delhi: Sage Publications 2000 Availability: Items available for loan: KEIC (2)Call number: 659.1 ADV, ... Place hold Add to cart (remove)
	8.	The advertising business : operations, creativity media planning, integrated communications by Jones, John Philip (ed.) Material type: Text Publication details: New Delhi: Sage Publication India Pvt. Ltd. 1999 Availability: Items available for loan: KEIC (1)Call number: 659.1 ADV. Place hold Add to cart (remove)
	9.	How advertising works : the role of research by Jones, John Philip (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd. 1998 Availability: Items available for loan: KEIC (1)Call number: 659.1072 HOW. Place hold Add to cart (remove)
	10.	How to use advertising to build strong brands by Jones, John Philip (ed.) Material type: Text Publication details: New Delhi: Sage Publications India Pvt. Ltd., 1999 Availability: Items available for loan: KEIC (2)Call number: 659.1 HOW, ... Place hold Add to cart (remove)
	11.	International advertising : realities and myths by Jones, John Philip (ed.) Material type: Text Publication details: New Delhi: Sage Publications, Inc. 2000 Availability: Items available for loan: KEIC (2)Call number: 659.1 INT, ... Place hold Add to cart (remove)
	12.	The ultimate secrets of advertising by John Philip Jones by Jones, John Philip Edition: 1st ed. Material type: Text Language: English Publication details: New Delhi: Sage Publications India Pvt. Ltd. 2000 Availability: Items available for loan: KEIC (3)Call number: 659.1 JON, ... Place hold Add to cart (remove)
	13.	Fables, fashions and facts about advertising : a study of 28 enduring myths by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: California: Sage Publications Inc. 2004 Availability: Items available for loan: KEIC (1)Call number: 659.1 JON. Place hold Add to cart (remove)
	14.	Getting it right the first time : can we eliminate ineffective advertising before it is run ? by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: Henley-on-Thame: Admap 1996 Availability: Items available for loan: KEIC (1)Call number: 659.111 JON. Place hold Add to cart (remove)
	15.	What's in a name advertising and the concept of brands by John Philip Jones and Jan S. Slater by Jones, John Philip Slater, Jan S Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice Hall of India Private Limited 2003 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Add to cart (remove)
	16.	How to turn advertising expenses into investment by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: Delhi: Pearson Education (Singapore) Pte. Ltd. 2005 Availability: Items available for loan: KEIC (1)Call number: 658.312 ACH. Place hold Add to cart (remove)
	17.	Brands as engines for profit : universal guidelines on how tro drive growth by John Philip Jones by Jones, John Philip Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill Education Private Limted 2012 Availability: Items available for loan: KEIC (1)Call number: 658.827 JON. Place hold Add to cart (remove)
	18.	When ads work : new proof that advertising triggers sales by John Philip Jones by Jones, John Philip Edition: 2nd ed. Material type: Text Language: English Publication details: New Delhi: Prentice-Hall of India Private Limited 2007 Availability: Items available for loan: KEIC (2)Call number: 659.1 JON, ... Place hold Add to cart (remove)

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