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1.
Strategic brand management : creating sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 1997
Availability: Items available for loan: KEIC (6)Call number: 658.827 KAP, ...

2.
Re inventing the brand : can top brands survive the new market realities ? by Jean Noel Kapferer by
  • Kapferer, Jean Noel
Material type: Text Text
Language: English
Publication details: London: Kogan Page Limited 2001
Availability: Items available for loan: KEIC (1)Call number: 658.827 KAP.

3.
Strategic brand management : new approaches to creating and evaluating brand equity by Jean-Noel Kapferer by
  • Kapferer, Jean-Noel
Material type: Text Text
Language: English
Publication details: Delhi: Abhinav Publising Industries Pvt. Ltd. 1992
Availability: Items available for loan: KEIC (4)Call number: 658.827 KAP, ... Not available: KEIC: Lost (2).

4.
The new strategic brand management : creating and sustaining brand equity long term by Jean-Noel Kapferer by
  • Kapferer, Jean - Noel
Material type: Text Text
Language: English
Publication details: London: Kogan Page India Private Limited 2004
Availability: Items available for loan: KEIC (5)Call number: 658.827 KAP, ...

5.
New strategic brand management : advanced insights and strategic thinking by Jean Noel Kapferer by
  • Kapferer, Jean Noel
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: London: Kogan Page 2012
Availability: Items available for loan: KEIC (2)Call number: 658.8343 KAP, ...

6.
The new strategic brand management : creating and sustaining brand equity long term by Jean - Noel Kapferer by
  • Kapferer, Jean - Noel
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Kogan Page India Pvt.Ltd. 2009
Availability: Items available for loan: KEIC (3)Call number: 658.827 KAP, ...

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