Television advertising and consumer response : children buying behaviour by Neeru Kapoor

By:

Kapoor, Neeru

Material type: Text

TextLanguage: English Publication details: New Delhi: Mittal Publications 2003Edition: 1st edDescription: xv, 226p., app., bib., ind. 22 cm x 14 cmISBN:

8170999014

Subject(s):

advertising
buying behaviour
children
communication effects
consumer response
marketing
parent child interaction
television

DDC classification:

659.143 KAP

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.143 KAP (Browse shelf(Opens below))	Available	4599

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