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Retail marketing by Frank Quix and R. P. van der Kind
Material type:
TextLanguage: English Publication details: Groningen, Houten: Noordhoff Uitgevers 2014Edition: 1st edDescription: 575p., ind. 24 cm x 17 cmISBN: - 9789001807924
- communication methods
- competitor analysis
- control
- environmental exploration
- Europe
- goods
- international perspective
- location
- market share
- marketing
- online and offline
- personnel
- physical distribution
- presentation
- price
- products
- profitability
- promotion
- retail
- sales concept
- strategic process
- SWOT
- target
- trends 2020
- 658.87 QUI
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.87 QUI (Browse shelf(Opens below)) | Available | 12931 |
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