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1.
Marketing as strategy : understanding the ceo's agenda for driving growth and innovation by Nirmalya Kumar foreword by Philip Kotler by
  • Kumar, Nirmalya
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2004
Availability: Items available for loan: KEIC (3)Call number: 658.802 KUM, ...

2.
India's global powehouses : how they are taking on the world by Nirmalya Kumar by
  • Kumar, Nirmalya
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing;USA 2009
Availability: Items available for loan: KEIC (3)Call number: 338.88954 KUM, ...

3.
Brand breakout : how emerging market brands will go global by Nirmalya Kumar, Jan-Benedict and E. M. Steenkamp by
  • Kumar, Nirmalya
  • Jan-Benedict
  • Steenkamp, E. M
Material type: Text Text
Language: English
Publication details: New York: Palgrave Macmillan 2013
Availability: Items available for loan: KEIC (2)Call number: 658.827 KUM, ...

4.
Private label strategy : how to meet the store brand challenge by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp by
  • Kumar, Nirmalya
  • Steenkamp, Jan-Benedict E. M
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Publishing 2006
Availability: Items available for loan: KEIC (2)Call number: 658.827 KUM, ...

5.
India inside : the emerging innovation challenge to the West by Nirmalya Kumar and Phanish Puranam by
  • Kumar, Nirmalya
  • Puranam, Phanish
Series: Harvard business review paperback series
Material type: Text Text
Language: English
Publication details: Boston: Harvard Business School Press 2012
Availability: Items available for loan: KEIC (1)Call number: 338.0640954 KUM.

6.
Clash: Amazon versus Walmart by
  • Kumar, Nirmalya
Publication details: Gurugram: Penguin Business / Penguin Random House, 2024
Availability: Items available for loan: KEIC (1)Call number: 381.10973 KUM.

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