Local cover image
Image from Amazon.com
Six rules for brand revitalization : learn how companies like McDonald's can re- energing their brands by Larry Light and Joan Kiddon
Material type:
TextLanguage: English Publication details: Noida (U.P.): Dorling Kindersley (India) Pvt. Ltd. 2010Description: xx, 218p., ind. 22 cm x 15 cmISBN: - 9788131730126
- background to the turnaround
- brand name products management
- branding (marketing) management
- McDonald's corporation case studies
- product life cycle
- realize global alignment
- realizing global alignment
- rebuild brand trust
- refocus the organization
- reinforce a results culture
- reinvent the brand
- restore brand relevance
- six rules of revitalization
- 658.8 LIG
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 LIG (Browse shelf(Opens below)) | Available | 10149 |
There are no comments on this title.
Log in to your account to post a comment.
Click on an image to view it in the image viewer