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1.
Consumer behaviour: concepts and applications by David Loudon, Albert J. Della Bitta by
  • Loudon, David
  • Della Bitta, Alber J
Edition: 3rd/4th ed.
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Book Company 1988
Availability: Items available for loan: KEIC (3)Call number: 658.834 LOU, ...

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2.
Consumer behavior : concepts and applications by David L. Loudon and Albert J. Della Bitta by
  • Loudon, David L
  • Bitta, Albert J. Della
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw Hill Publishing Company Limited 1993
Availability: Items available for loan: KEIC (1)Call number: 658.8342 LOU.

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3.
Marketing research : text and cases by Bruce Wrenn, Robert E. Stevens and David L. Loudon by
  • Wrenn, Bruce
  • Loudon, David L
  • Stevens, Robert E
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York: Best Business Books 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8 WRE.

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