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Results of search for 'au:"Mauborgne, Renee"'
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Authors
Kim, W. Chan
Mauborgne, Rene'e
Mauborgne, Renee
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creating blue oceans
exiting demand
management
marketing
market segmentation
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reconstruct market
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New Arrivals 8 Sep 2025
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1.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by W. Chan Kim and Renee Mauborgne
by
Kim, W. Chan
Mauborgne, Rene'e
Material type:
Text
Language:
English
Publication details:
Oxford:
Harvard Business Review
2005
Availability:
Items available for loan:
KEIC
(3)
Call number:
658.802 KIM, ..
.
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Best Marketing book
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2.
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Blue ocean shift : beyond competing : provensteps to inspire confidence and seize new growth
by W. Chan Kim and Renee Mauborgne
by
Kim, W. Chan
Mauborgne, Renee
Material type:
Text
Language:
English
Publication details:
London:
Macmillan
2017
Availability:
Items available for loan:
KEIC
(1)
Call number:
658.802 KIM
.
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3.
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Beyond disruption: innovate and achieve growth without displacing industries, companies, or jobs
by
Kim, W. Chan
Mauborgne, Renee
Publication details:
Boston:
Harvard Business Review Press,
2023
Availability:
Not available:
KEIC: Checked out
(1).
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