Creating powerful brands : the strategic route to success in consumer, industrial and service markets by Leslie de Chernatony and Malcolm H. B. McDonald

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TextLanguage: English Publication details: Oxford: Butterworth-Heinemann Ltd. 1995Description: xi, 282p., ind. 23 cm x 15 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 CHE (Browse shelf(Opens below))	Available	1127
Books	KEIC	658.827 CHE (Browse shelf(Opens below))	Available	336

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