Advertising, principles and practices by Sandra Moriarty, Nancy Mitchell and William Wells

By:

Moriarty, Sandra

Contributor(s):

Mitchell, Nancy
Wells, William

Material type: Text

TextLanguage: English Publication details: New Jersey: Pearson Education, Inc. 2009Edition: 8th edDescription: xlvi, 640p., app., glos., notes, ind. 28cm x 22 cmISBN:

9780132224154

Subject(s):

advertising
consumer audience
copywriting
creative side
designing
media basics
media planning and buying
practice
production
public relations
role in marketing
sales promotion
society
special advertising campaigns
strategic research
study and teaching

DDC classification:

659.1 MOR

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.1 MOR (Browse shelf(Opens below))	Available	8669

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