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Advertising by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: London: International Thomson Publishing Europe 1999
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU.

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2.
Advertising and integrated brand promotion by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 4th ed. (Indian ed.)
Material type: Text Text
Language: English
Publication details: Australia: Thomson South-Western 2006
Availability: Items available for loan: KEIC (1)Call number: 659.1 OGU.

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