International marketing : analysis and strategy by Sak Onkvisit and John J. Shaw
Material type:
TextLanguage: English Publication details: New Jersey: Prentice-Hall Inc 1998Edition: 3rd edDescription: xviii, 750p., ind. 25 cm x 20 cmISBN: - 9788120312384
- advertising
- case
- consumer behaviour
- culture
- currencies and foreign exchange
- distribution
- economic development
- export marketing
- financing
- foreign market entry strategies
- international marketing decisions
- legal
- management
- market analysisx
- marketing barriers
- money markets
- physical distribution and documentation
- planing for international marketing
- pricing strategies
- promotion strategies
- trade distortions
- trade theories
- world market environment
- 658.84 ONK
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.84 ONK (Browse shelf(Opens below)) | Available | 11733 | |
| Books | KEIC | 658.84 ONK (Browse shelf(Opens below)) | Available | 12269 |
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