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	1.	Understanding consumers building powerful brands using consumer research by M. G. Parameswaran by Parameswaran, M. G Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2003 Availability: Items available for loan: KEIC (1)Call number: 658.834 PAR. Place hold Add to cart (remove)
	2.	FCB ULKA : brand building advertising : concepts and case by M. G. Parameswaran by Parameswaran, M. G Material type: Text Language: English Publication details: New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 Availability: Items available for loan: KEIC (3)Call number: 658.827 PAR, ... Place hold Add to cart (remove)
	3.	Draftfcb + Ulka brand building advertising : concept and cases by M. G. Parameswaran and Kinjal Medh by Parameswaran, M. G Medh Kinjal Material type: Text Language: English Publication details: New Delhi: Tata McGraw Hill 2011 Availability: Items available for loan: KEIC (1)Call number: 658.827 PAR. Place hold Add to cart (remove)
	4.	Strategic brand management : building, measuring, and managing brand equity by Kevin Lanei Keller, M. G. Parameswaran and Issac Jacob by Keller, Kevin Lane Jacob, Isaac Parameswaran, M. G Edition: 3rd ed. Material type: Text Language: English Publication details: Noida: Dorling Kindersley 2011 Availability: Items available for loan: KEIC (3)Call number: 658.827 KEL, ... Place hold Add to cart (remove)

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