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No money marketing : from upstart to big brand on a frugal budget by Jessie Paul
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2009Description: xiv, 189p., ind., ref. 23 cm x15 cmISBN: - 9780070152700
- amplifying the conversations
- awards marketing
- core versus surround brand attributes
- country of origin
- defining brand identity
- executive branding
- frugal merketer's guide to the flat world ecosystem
- globalizing the marketing department
- leadership
- leverging the flat world
- media relations
- online presence
- practitioner's playbook
- price
- quest for a unique identity
- sustainability
- think flat, live frugal
- 658.827 PAU
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.827 PAU (Browse shelf(Opens below)) | Available | 10125 |
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