Building brands directly : creating business value from customer relationships by Stewart Pearson

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Material type: Text

TextLanguage: English Publication details: NLondon: McMillan Press Ltd. 1996Description: xvi,431p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	KEIC	658.827 PEA (Browse shelf(Opens below))		Available		2254

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