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Retail marketing and branding : a definitive guide to maximizing ROI by Jesko Perrey and Dennis Spillecke by
Material type: Text Text
Language: English
Publication details: West Sussex: John Wiley and Sons Ltd. 2011
Availability: Items available for loan: KEIC (1)Call number: 658.8700688 PER.

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2.
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Power brands : measuring, making and managing brand success by Hajo Riesenbeck and Jesko Perrey by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Weinheim: Wiley-VCH Verlag Gmbh and Co. 2009
Availability: Items available for loan: KEIC (1)Call number: 658.872 RIE.

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