Recommended by Kallol Das

Summary: Customer Relationships is an insightful book that delves into the world of Customer Relationship Management (CRM) and unveils strategies to develop effective customer interactions and cultivate long-lasting profitable relationships. In today's competitive business environment, the ability to connect, understand, and satisfy customers has become more crucial than ever. This book offers an indispensable guide to leverage CRM techniques, bridging the gap between businesses and their target audience. This is a comprehensive guide for business leaders, marketing professionals, and CRM practitioners seeking to revolutionize their customer relationships and drive business growth. By implementing the strategies and concepts presented in this book, organizations can transform their approach to CRM, leading to increased customer satisfaction, improved brand loyalty, and ultimately, sustainable success in today's dynamic marketplace. This book has been made as per the syllabus of National Education Policy.