Marketing by William M. Pride and O. C. Ferrell

By:

Pride, William A

Contributor(s):

Ferrell, O. C

Material type: Text

TextLanguage: English Publication details: Massachusetts: Houghton Mifflin Co. 1991Edition: 7th edDescription: xxxvi, 774, app., glos., ind. 26 cm x 21 cmISBN:

0395433584

Subject(s):

marketing
marketing management
opportunities
pricing
product
promotion
services

DDC classification:

658.8 PRI

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8 PRI (Browse shelf(Opens below))	Available	G 76

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