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1.
Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
  • Lal, Rajiv
  • Quelch, John A
  • Rangan, V. Kasturi
Material type: Text Text
Language: English
Publication details: New Delhi: Tata McGraw-Hill Company Limited 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL.

2.
Marketing management : text and cases by Rajiv Lal, John A. Quelch and V. Kasturi Rangan by
  • Lal, Rajiv
  • Quelch, John A
  • Rangan, V. Kasturi
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Companies, Inc. 2005
Availability: Items available for loan: KEIC (1)Call number: 658.802 LAL.

3.
Cases in marketing management and strategy : an Asia-Pacific perspective by John A. Quelch, Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan by
  • Quelch, John A
  • Ang, Swee Hoon
  • Leong, Siew Meng Leong
  • Tan, Chin Tiong
Material type: Text Text
Language: English
Publication details: Singapore: Simon and Schuster (Asia) Pte Ltd. 1996
Availability: Items available for loan: KEIC (1)Call number: 658.8020722 QUE.

4.
Sales promotion management by John A. Quelch by
  • Quelch, John A
Material type: Text Text
Language: English
Publication details: New Jersey: Prentice-Hall, Inc. 1989
Availability: Items available for loan: KEIC (1)Call number: 658.82 QUE.

5.
Cases in advertising and promotion management by John A. Quelch and Paul W. Farris by
  • Quelch, John A
  • Farris, Paul W
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Illinois: Irwin 1991
Availability: Items available for loan: KEIC (1)Call number: 659.1 QUE.

6.
Greater good : how good marketing makes for better democracy by John A. Quelch and Katherine E. Jocz by
  • Quelch, John A
  • Jocz, Katherine E
Material type: Text Text
Language: English
Publication details: Massachusetts: Harvard Business School Publishing 2007
Availability: Items available for loan: KEIC (1)Call number: 658.8 QUE.

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