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International retail marketing strategies by Ramkishen Y.
Material type:
TextLanguage: English Publication details: Mumbai: Jaico Pubshing House 2010Description: xii, 360p., glos. 24 cm x 19 cmISBN: - 9788179929803
- branding and private lables
- business to business
- case studies
- category management
- communication
- CRM in retail
- franchising
- human resource management (HRM)
- location and layout
- marketing channels
- marketing environment
- merchandising
- pricing strategy
- research
- retail marketing
- retail mix
- retail organisation
- rural retailing
- store operations
- supply chain
- visual merchandising
- 658.87 RAM
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.87 RAM (Browse shelf(Opens below)) | Available | 8571 |
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