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Proceedings of the 1989 conference of the American Academy of Advertising
Material type:
TextPublication details: Urbana: American Academy of Advertising, 1989.Description: x, 132p., ind. 28 cm x 21 cmISBN: - 0931030129
- academic agency research
- advertising business
- advertising management
- advertising media studies
- advertising message
- advertising research
- applied advertising research
- area of advertising controversy
- audience studies
- media planning
- message effects studies
- teaching advertising
- teaching in society course
- 659.1072 PRO
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 659.1072 PRO (Browse shelf(Opens below)) | Available | 889 |
1995-03-13
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