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1.
IMC the next generation : five steps for delivering value and measuring returns using marketing communication by Don Schultz and Heidi Schultz by
  • Schultz, Don
  • Schultz, Heidi
Material type: Text Text
Language: English
Publication details: New York: McGraw Hill 2003
Availability: Items available for loan: KEIC (3)Call number: 658.8 SCH, ... Not available: KEIC: Checked out (1).

2.
Brand babble: Sense and nonsense about branding by
  • Schultz, Don E
  • Schultz, Heidi F
Material type: Text Text
Language: English
Publication details: Australia: South-Western/Thomson Learning 2004
Availability: Items available for loan: KEIC (2)Call number: 658.827 FRA, ...

3.
Building customer-brand relationships by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz and Mariam Azzaro by
  • Schultz, Don E
  • Azzaro, Mariam
  • Barnes, Beth E
  • Schultz, Heidi F
Material type: Text Text
Language: English
Publication details: New York: M.E.Sharpe 2009
Availability: Items available for loan: KEIC (1)Call number: 658.812 BUI.

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