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1.
Simulated test marketing : technology for launching successful new products by Kevin J. Clancy, Robert S. Shulman and Marianne M. Wolf by
  • Clancy, Kevin J
  • Shulman, Robert S
  • Wolf, Marianne M
Material type: Text Text
Language: English
Publication details: New York: Lexington Books 1994
Availability: Items available for loan: KEIC (1)Call number: 658.800285 CLA.

2.
Marketing myths that are killing business : the cure for death wish marketing by Kevin J. Clancy and Robert S. Shulman by
  • Clancy, Kevin J
  • Shulman, Robert S
Material type: Text Text
Language: English
Publication details: New York: McGraw-Hill Inc. 1993
Availability: Items available for loan: KEIC (2)Call number: 658.8 CLA, ...

3.
The marketing revolution: a radical manifesto for dominating the market place by Kevin J. Clancy, Robert S. Shulman by
  • Clancy, Kevin J
  • Shulman Robert S
Material type: Text Text
Language: English
Publication details: New York:: Harper Collins Publishers Inc. 1991
Availability: Items available for loan: KEIC (1)Call number: 658.8 CLA. Not available: KEIC: Lost (1).

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