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	1.	Marketing communication : an integrated approach by P. R. Smith by Smith, P. R Edition: 2nd ed. Material type: Text Language: English Publication details: London: Kogan Page Limited 1998 Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI. Place hold Add to cart (remove)
	2.	Marketing communications : an integrated approach by P. R. Smith, Jonathan Taylor by Smith, P. R Taylor, Jonathan Edition: 4th ed. Material type: Text Language: English Publication details: New Delhi: Kogan Page India Private Limited 2005 Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI. Place hold Add to cart (remove)
	3.	Marketing communications : integrating offline and online with social media by P. R. Smith and Ze Zook by Smith, P. R Zook, Ze Edition: 5th ed. Material type: Text Language: English Publication details: Delhi: Primus Books 2011 Availability: Items available for loan: KEIC (1)Call number: 658.802 SMI. Place hold Add to cart (remove)

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