Pricing strategy: Setting price levels, managing price discounts and establishing price structures
Publication details: Mason, Oh: South-Western Cengage Learning, 2023.Description: xxii, 318p., note., ind., 25 cm X 20 cmISBN:- 9788131528389
- 658.816
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.816 SMI (Browse shelf(Opens below)) | Available | 23685 | |
| Books | KEIC | 658.816 SMI (Browse shelf(Opens below)) | Available | 23686 | |
| Books | KEIC | 658.816 SMI (Browse shelf(Opens below)) | Available | 23687 | |
| Books | KEIC | 658.816 SMI (Browse shelf(Opens below)) | Available | 23688 |
Recommended by: Subrat Sarangi
Content:
'Part 1 Setting the Price Chapter 1 Boundaries of a Good Price Chapter 2 Profit's Sensitivity to Price Chapter 3 Customer Perception-Driven Pricing Chapter 4 Price to Value Chapter 5 Psychological Influences on Price Sensitivity Part 2 Managing Price Variances Chapter 6 Price Segmentation Chapter 7 Price Promotions Chapter 8 Discount Management Part 3 Establishing Price Structures Chapter 9 Price Structures and Multipart Pricing Chapter 10 Add-ons, Accessories, and Complementary Products Chapter 11 Versioning Chapter 12 Bundling Chapter 13 Subscriptions and Customer Lifetime Value Chapter 14 Yield Management Part 4 Pricing Strategy Chapter 15 Competition and Pricing Chapter 16 Product Life Cycle Pricing Chapter 17 Pricing Decisions and the Law by Dennis P. W. Johnson Index
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