Brand breakout : how emerging market brands will go global by Nirmalya Kumar, Jan-Benedict and E. M. Steenkamp

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TextLanguage: English Publication details: New York: Palgrave Macmillan 2013Description: xvi, 256p., app., notes, ind. 24 cm x 16 cmISBN:

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List(s) this item appears in: Brands & Branding Books

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.827 KUM (Browse shelf(Opens below))	Available	11032
Books	KEIC	658.827 KUM (Browse shelf(Opens below))	Available	12253

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