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The dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency by Kotaro Sugiyama and Tim Andree
Material type:
TextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education Private Limited 2011Description: xxiv, 310p., ind., ref., epil. 22 cm x15 cmISBN: - 9780071332491
- advertising
- advertising agencies Japan management
- breadth and depth
- case studies of the cross switch way
- creating scenarios for cross communication
- cross communication
- cross communication imperative
- cross switch design process
- dentsu
- dentsu comes of age
- from insight to scenario creation
- marketing management
- putting cross switch into play
- structure design and measurement for cross switch
- 658.8 SUG
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.8 SUG (Browse shelf(Opens below)) | Available | 10119 |
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