Effective advertising : understanding when, how, and why advertising works by Gerard J. Tellis

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Material type: Text

TextLanguage: English Publication details: New Delhi: Sage Publication India 2004Description: 201p., ind. 24 cm x 16 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	KEIC	659.1 TEL (Browse shelf(Opens below))	Available	20713

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