Continuous discovery habits: Discover products that create customer value and business value

By:

Torres, Teresa

Publication details: Product Talk LLC, 2021.Description: vi, 237p., 23 cm X 15 cmISBN:

978-1736633304

Subject(s):

-- consumers research -- new products -- product management

DDC classification:

658.8342

Summary: TABLE OF CONTENTS Foreword: Chris Mercuri Foreword: Marty Cagan Introduction PART 1: WHAT IS CONTINUOUS DISCOVERY? Chapter One: The What and Why of Continuous Discovery Chapter Two: A Common Framework for Continuous Discovery PART 2: THE CONTINUOUS DISCOVERY HABITS Chapter Three: Focusing on Outcomes Over Outputs Discovering Opportunities Chapter Four: Visualizing What You Know Chapter Five: Continuous Interviewing Chapter Six: Mapping the Opportunity Space Chapter Seven: Prioritizing Opportunities, Not Solutions Discovering Solutions Chapter Eight: Supercharged Ideation Chapter Nine: Identifying Hidden Assumptions Chapter Ten: Testing Assumptions, Not Ideas Chapter Eleven: Measuring Impact Chapter Twelve: Managing the Cycles Chapter Thirteen: Show Your Work PART 3: DEVELOPING YOUR CONTINUOUS DISCOVERY HABITS Chapter Fourteen: Start Small, and Iterate Chapter Fifteen: What's Next? Acknowledgments

List(s) this item appears in: New Arrivals 18 Nov 2024

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	KEIC	658.8342 TOR (Browse shelf(Opens below))	Available	23636

Recommended by: Sachin Kaushik

TABLE OF CONTENTS

Foreword: Chris Mercuri

Foreword: Marty Cagan

Introduction

PART 1: WHAT IS CONTINUOUS DISCOVERY?

Chapter One: The What and Why of Continuous Discovery

Chapter Two: A Common Framework for Continuous Discovery

PART 2: THE CONTINUOUS DISCOVERY HABITS

Chapter Three: Focusing on Outcomes Over Outputs

Discovering Opportunities

Chapter Four: Visualizing What You Know

Chapter Five: Continuous Interviewing

Chapter Six: Mapping the Opportunity Space

Chapter Seven: Prioritizing Opportunities, Not Solutions

Discovering Solutions

Chapter Eight: Supercharged Ideation

Chapter Nine: Identifying Hidden Assumptions

Chapter Ten: Testing Assumptions, Not Ideas

Chapter Eleven: Measuring Impact

Chapter Twelve: Managing the Cycles
Chapter Thirteen: Show Your Work

PART 3: DEVELOPING YOUR CONTINUOUS DISCOVERY HABITS

Chapter Fourteen: Start Small, and Iterate

Chapter Fifteen: What's Next?

Acknowledgments

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