ESOMAR handbook of market and opinion research
Material type:
TextPublication details: Netherland: ESOMAR Central Secretariat 1998Edition: 4th edDescription: xii, 1194p., ind. 24 cm x 16 cmISBN: - 9232112717
- brand
- communication of research results
- consumer panels
- cultural values
- customer satisfaction research
- data processing
- employee
- financial
- geodemographics
- Indian market life styles
- market research studies
- Marketing intelligence
- media
- opinion polling
- packaging
- pricing
- qualitative research
- quantitative research
- research among children
- retail marketing
- samplling
- segmentation
- 658.834 ESO
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.834 ESO (Browse shelf(Opens below)) | Available | 2682 |
1999-11-04
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