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Direct and interactive marketing by Adrian Sargeant and Douglas C. West
Material type:
TextLanguage: English Publication details: New York: Oxford University Press 2001Description: xxiii, 460p., ind. 25 cm x 19 cmISBN: - 0198782535
- agencies
- analytical procedures
- budgeting
- building a customer database
- communications objectives
- creative briefing
- customer acquisiton
- customer retention
- direct interactive marketing
- direct marketing specialists
- e marketing
- fulfilment
- market planning
- marketing mix
- media planning
- reduction
- testing and research
- understanding buying
- 658.84 SAR
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | KEIC | 658.84 SAR (Browse shelf(Opens below)) | Available | 3763 |
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